Case study for the NewJeans “SuperShy” campaign on YouTube Shorts.
In tandem with their brand-new single and music video release for “Super Shy,” the new generation icon NewJeans are unveiling the #ImSuperShy challenge, exclusively on YouTube Shorts.
“We are enthralled to showcase our new song with our incredible fans on YouTube. "Super Shy" is such a fun song that will sweep the listeners off their feet. Join us to enjoy this summer with the "Super Shy" YouTube shorts challenge! We can't wait to see everyone dancing along with our super cute dance moves!" - NewJeans
Announcing the drop of ‘Pink Venom’ by BlackPink with a dance challenge to drive creation on YouTube Shorts.
Global pop superstars BLACKPINK announce the #PinkVenomChallenge in partnership with YouTube exclusively on YouTube Shorts following the debut of their highly anticipated new music video ‘Pink Venom.’
“We are pleased to have another meaningful partnership with YouTube. Hope we can have some special events with our fans through the #PinkVenomChallenge on Shorts, countdown livestream and our new music video 'Pink Venom.'“ - BlackPink
Coachella 2023 campaign to promote the livestream only available on YouTube.
In 2023, Goldenvoice and YouTube announced the first year YouTube would be live streaming Coachella from 6 stages across both weekends of the festival! Whether you were watching from home, abroad, or at parties with friends, anyone could tune into Coachella’s YouTube Channel, pick a stage, and watch the performances happening live with the rest of the fans. In between sets, livestream viewers could find on-the-ground coverage of the art, artists, installations, behind-the-scenes Shorts moments and more, capturing the complete Coachella experience for the audience at home. All exclusively on YouTube.